Quick Summary
- Industry: eCommerce
- Scope: Homepage + Product Page CRO Redesign
- Goal: Improve user flow & conversions
- Approach: UX restructuring + performance + CTA optimization
Problem
- Website looked good but lacked conversion structure
- No clear product hierarchy
- Weak CTA placement
- Cluttered layout → confusion
- Poor mobile experience
What We Did
- Redesigned homepage for clear product segmentation
- Improved above-the-fold clarity
- Optimized CTA placement for visibility
- Simplified user journey
- Enhanced product page structure
- Reduced friction points
- Improved mobile responsiveness
Key Improvements
- Faster decision-making for users
- Clear path to purchase
- Reduced cognitive load
- Better product discovery
Expected Results
- Improved user engagement
- Higher conversion potential
- Better mobile experience
- Stronger buying flow
SportsLink Travel is an Australian Sports Travel Agency and we were responsible to Design & Development of this website.
Roles & Responsibilities:
1. Design and Development of Website
2. Integrate Active Campaign with website
3. Setup automation in Active Campaign and link to the website.
4. Create and Design Sport Pages and Categories
